With more than 20 years of international experience, I combine strategic thinking with strong execution. My background in digital strategy, UX leadership and brand transformation enables me to translate complex business requirements into clear, future-ready solutions. I work closely with executive stakeholders, multidisciplinary teams and technology partners to align vision, governance and delivery.
My working style is structured, collaborative and outcome-driven. I believe in clarity over complexity, strong alignment across teams and decision-making based on both data and intuition. I lead with accountability, empower teams to take ownership and focus on building sustainable systems rather than isolated solutions. The goal is always long-term value creation — for customers, organisations and brands alike.
My core competencies lie in leading digital transformation at the intersection of strategy, user experience and business growth. I specialize in developing scalable digital ecosystems, aligning stakeholders across organisations, and translating complex challenges into clear, high-impact solutions that strengthen brands and drive measurable results.
